APEX Brand/Website1. Tech / Branding / Design / Infographics / Print / Web + Digital
In 2010, APEX Analytix needed a new brand. Leslie Jorgensen of Connexion Creative was tapped to work with John Sawyer of Anvil-Chinook Agency to create it. The concept “continyous” was a play on continuous controls monitoring, because APEX was known for exceptional customer service. Leslie chose images of vast spaces and open roads to illustrate the theme. We simplified the APEX Analytix logo and over the course of the next 4 years, created hundreds of materials, including printed collateral, trade show displays, infographics and software UI.