Auspice Rebrand

1. Tech / Branding / Design / Events

A new brand was created to help the company was gain attention. Their goal: find a buyer in 3 years. With the help of the new branding and marketing campaign, the company was acquired in just over a year!

The new brand made the analogy of the cable network as a highway. You don’t want to leave your customers stranded…things should move effortlessly. We chose more whimsical images of highways, with people skateboarding or setting a couch on the road.